Bio Michelle Yeh

Michelle is a true pioneer and thought leader in natural beauty and healthy lifestyle with over 25 years of health & beauty industry experience.  She spent 17 years working for American health & beauty companies such as Mary Kay Inc. and Shaklee Corporation open Asian markets and manage the Asia-Pacific region.

In 2009 Michelle branched out on her own and launched GREEN & Gorgeous, China’s first natural beauty lifestyle platform. In two short years, it opened 14 physical retail stores throughout China but decided to transform into an e-commerce business in 2015 to preserve its cruelty-free principle due to China’s animal testing requirements for imported cosmetics. Today, GREEN & Gorgeous is one of the leading distribution companies in Asia for international natural health & beauty brands.  In 2018 Michelle and her husband moved back to San Francisco after spending 11 years in Asia, and launched Hygiene Hero in 2020 with a mission to revolutionize the wellness hygiene lifestyle category. 

Michelle is an avid animal lover and a green beauty advocate, who spends most of her free time on volunteering in animal rescue mission and adoption programs, and public speaking engagements to educate and inspire women to forego the chemicals and embrace clean beauty.

Born in Taipei, Michelle received a B.A. from National Taiwan University, and a M.S. in Integrated Marketing Communications from Northwestern University in Evanston, IL., U.S.A.

Michelle lives in the San Francisco Bay Area with her husband  and their beloved six fur-babies.