Bio Allie Rooke

Allie has over 12 years of experience in the beauty industry, driving local, regional and global strategies for Chanel, L’Oréal and Burberry Beauty.

Asia has been her home for most of the last 12 years having lived in Chengdu, Shanghai, Hong Kong and now based in Jakarta.

During a long struggle with infertility she discovered the world of natural and clean cosmetics. And has become a passionate advocate in Asia for Independent beauty brands striving to create better products for their consumers.

Asia has been central to her experience and she now has a consultancy – Clean Beauty Asia which provides support to Indie Beauty brands wanting to enter and expand in Asia. Her key area of focus is Cruelty free Cross border e-commerce into China for Independent beauty brands helping to ensure brands maintain their integrity and long-term strategic alignment by finding the right local approach and partners.

 She studied Chinese at Sydney university and is constantly using and improving her language skills including speaking to her two small daughters in it constantly!