Vipstick was invented by 30-year beauty and wellness industry veteran Michelle Yeh, who was shocked to find such limited choices for women’s intimate health when she entered menopause herself.
Frustrated with lubes full of chemicals and mainly designed to serve men, Michelle set out to disrupt the male-focused industry by prioritizing women’s “pleasure zone”—the clitoris and the labia—with skin-nourishing, arousal-enhancing, sensory-stimulating ingredients to elevate women’s intimate joy while caring for their long-term health.