Everyone can be a Hygiene Hero.

Our Team

Michelle Yeh

Founder

Michelle is a true pioneer and thought leader in natural beauty and healthy lifestyle with over 25 years of health & beauty industry experience.  She spent 17 years working for American health & beauty companies such as Mary Kay Inc. and Shaklee Corporation open Asian markets and manage the Asia-Pacific region.

In 2009 Michelle branched out on her own and launched GREEN & Gorgeous, China’s first natural beauty lifestyle platform. In two short years, it opened 14 physical retail stores throughout China but decided to transform into an e-commerce business in 2015 to preserve its cruelty-free principle due to China’s animal testing requirements for imported cosmetics. Today, GREEN & Gorgeous is one of the leading distribution companies in Asia for international natural health & beauty brands.  In 2018 Michelle and her husband moved back to San Francisco after spending 11 years in Asia, and launched Hygiene Hero in 2020 with a mission to revolutionize the wellness hygiene lifestyle category. 

Michelle is an avid animal lover and a green beauty advocate, who spends most of her free time on volunteering in animal rescue mission and adoption programs, and public speaking engagements to educate and inspire women to forego the chemicals and embrace clean beauty.

Born in Taipei, Michelle received a B.A. from National Taiwan University, and a M.S. in Integrated Marketing Communications from Northwestern University in Evanston, IL., U.S.A.

Michelle lives in the San Francisco Bay Area with her husband  and their beloved six fur-babies.

Poppy Chiang

Co-founder

Poppy is a health enthusiast with passion for life.  She has ten years of international business experience having worked in London, Taipei and Shanghai.  With a CPA in U.K., Poppy manages various aspects of the business including logistics, operations and finance.  Also an animal lover, she is a green beauty fanatic.  Besides her role at Hygiene Hero, she also manages our sister company myLOHAS Beauty's distribution business in Asia.  Poppy Chiang received a B.A in Business & Economics from Aletheia University and MSc in Economics from Tunghai University in Taiwan, and MSc Finance from Queen Mary, University of London. 

Karen Raghavan

Advisor

Karen has been in the luxury beauty industry for 15 years and most recently led Global Sales and Brand Strategy at Biossance, one of the fastest growing clean skincare brands in Sephora. At Biossance she achieved triple digit comparable growth across Sephora North America and rapid expansion into international markets. Previously, she was one of Benefit Cosmetics’ senior leaders for over seven years. She then relocated to Singapore to launch the Southeast Asia / India business in 2012. She returned to SF in 2016 to start a digital innovation project for the China travel retail market.

Prior to Benefit, Karen worked at Bare Escentuals, Estée Lauder and Coach across business development, marketing and finance roles.  She started her career in Investment Banking at Goldman Sachs in HK and in NYC. She has an AB from Dartmouth and MA from Stanford in East Asian Studies and is fluent in both spoken Mandarin and Cantonese.

Karen brings most invaluable global market insights and channel access for Hygiene Hero, bridging personal hygiene to the beauty industry. 

Allie Rooke

Advisor

Allie has over 12 years of experience in the beauty industry, driving local, regional and global strategies for Chanel, L’Oréal and Burberry Beauty.

Asia has been her home for most of the last 12 years having lived in Chengdu, Shanghai, Hong Kong and now based in Jakarta.

During a long struggle with infertility she discovered the world of natural and clean cosmetics. And has become a passionate advocate in Asia for Independent beauty brands striving to create better products for their consumers.

Asia has been central to her experience and she now has a consultancy – Clean Beauty Asia which provides support to Indie Beauty brands wanting to enter and expand in Asia. Her key area of focus is Cruelty free Cross border e-commerce into China for Independent beauty brands helping to ensure brands maintain their integrity and long-term strategic alignment by finding the right local approach and partners.

 She studied Chinese at Sydney university and is constantly using and improving her language skills including speaking to her two small daughters in it constantly!

Want to get in touch? Send us an email!

Michelle Yeh

Founder

Karen Raghavan

Advisor

Poppy Chiang

Co-Founder

Allie Rooke

Advisor